Fashion sketch collage header

Fashion Design · Product Development · Production · Brand Strategy

Where creative vision meets experienced execution.

Label by Div brings together Fashion Design, Product Development, Sourcing, Embroidery, Production and Brand Strategy with over 18 years of hands-on experience across Luxury Couture, Retail, Private Labels, E-commerce and International Markets.

18+Years across Fashion Design, Product and Production
5,000+Outfits Executed Since 2007
200+Team Members Managed
End to End ExecutionSketch to Sourcing, Sampling, Production and Final Delivery

FOR PRIVATE CLIENTS

Custom Orders

Bespoke Designer Wear for Women, Men and Children - including Bridal, Festive, Luxury Pret, Destination Wedding Ensembles and Occasion Dressing - created with close attention to Fit, Proportion, Fabric, Craftsmanship and Finishing.

WhatsApp for a Custom Order ↗

Personal Design, Refined Execution.

From Bridal and Festive Dressing to Occasion Wear, Contemporary Luxury and Coordinated Family Ensembles, every garment is developed individually to suit the Person and the Purpose.

Women, Men & Children.

Custom Development across Couture, Festive, Occasion and Statement Wear with Design, Embellishment, Silhouette and Fit considered as one complete process.

BridalFestiveLuxury PretDestination Wedding EnsemblesOccasion WearWomenswearMenswearChildrenswearFamily Ensembles
Consultation & Sketch
Fabric Selection
Design Development
Fittings
Final Garment

B2B CONSULTING

For Fashion Brands

Senior Fashion Product, Sourcing, Production and Brand Support for Founders, Designer Labels, Boutiques, D2C Businesses and International Fashion Brands.

WhatsApp for a B2B Consultation ↗

Strategy Consultation

Focused senior guidance on product, costing, sourcing, production or brand challenges, with clear practical next steps.

Brand / Collection Audit

A structured review of positioning, assortment, pricing, silhouettes, materials, production feasibility and commercial gaps.

Collection Development

Concept-to-range support covering range planning, silhouette direction, materials, categories, sampling and product refinement.

White-Label Product Development

End-to-end product development from concept and sourcing through sampling, fit, costing and production readiness.

Sourcing & Vendor Management

Vendor identification, negotiations, quotations, sampling coordination and structured follow-up across the supply chain.

Production Management

Production planning, factory coordination, quality oversight, timeline management and delivery follow-up.

Fractional Head of Product / Production

Ongoing senior leadership for growing brands that need experienced product and production management without a full-time hire.

Brand Launch & Operations Setup

Product architecture, costing systems, vendor ecosystem, workflows, production planning and launch-readiness support.

Embroidery & Surface Development

A dedicated embroidery team combining artisanal craftsmanship with production scalability, supported by khakha artists, embroidery designers and both hand and machine embroidery capabilities.

Embroidery Studio · For Fashion Brands

Artisanal Craftsmanship, Built for Production.

A dedicated embroidery team expert in artisanal craftsmanship techniques and production scalability.

Aari · Zardozi · Sequins & Cutdana · Thread Embroidery · Resham · Swarovski Crystals · 3D Florals · Surface Texturing · Modern Embroidery Embellishments · Machine Embroidery · Dedicated Khakha Artists · Embroidery Designers

From hand-developed surfaces to scalable machine techniques, our artists and designers work together to bring your vision to life.

Embroidery collage

Portfolio

A visual look at couture, occasion wear, womenswear, embroidery-rich garments and product expression. Click through to view the full portfolio on @divyachughvaryani . View @divyachughvaryani on Instagram ↗

Portfolio collage

A CAREER IN DESIGN & PRODUCTION

Almost two decades of fashion, product and execution.

The portfolio spans Couture, Diffusion, Bridal and Luxury Pret Ensembles, developed across multiple Brands and Fashion Businesses through Divya’s career. Every outfit is approached with care for Proportion, Surface, Finishing, Craftsmanship and overall Visual Balance.

It reflects not only the final garments, but also the depth of Design and Production Experience behind them - from Concept and Development to Fit, Embroidery, Execution and Final Presentation.

View @divyachughvaryani ↗

About the Founder

Divya Chugh Varyani portrait

Divya Chugh Varyani

Fashion Designer, Product Developer and Production Leader with almost two decades of experience across Luxury Couture, Bridal, Festive, Private Labels, Luxury Pret, Retail, E-commerce and International Fashion Businesses.

My work has always sat between design and execution. I understand how to take an idea from sketch and fabric selection through development, sampling, fit, costing, vendor management, production, quality control and final delivery while keeping the commercial realities of the product in view.

Across my career, I have worked with varied Fashion Labels, Founders and Businesses at different stages of growth, bringing together creative direction, product thinking and practical execution to support each brand’s individual vision.

Creative instinct, technical understanding and commercial perspective.

EARLY CAREER · MUMBAI
Manish MalhotraBegan my career in Luxury Couture under one of India’s most celebrated fashion designers
MUMBAI · AHMEDABAD · UK
Aishwarya Design StudioDesign and Mass Production
DUBAI
VESIMIE-commerce and Business Development
RETAIL · MUMBAI
Shopper’s Stop Private BrandsDesign Management for Private Brands
LEADERSHIP · MUMBAI
Julie by Julie Shah / Pocket Stories by RheaCreative Head, Brand Lead and Business Strategist
CONSULTING · INDIA · DUBAI
Independent Fashion ProjectsDesign and Business Development
MUMBAI · DUBAI · JAKARTA · HONG KONG
MischB CoutureLeadership in Design and Production

CONTACT

Build, refine or create with Label by Div.

For B2B consulting, product-development enquiries, embroidery studio collaborations or bespoke custom orders.